The 2026 benchmark survey · State of AI in the Hotel Industry
What hoteliers are really doing with AI:
what's working, what's not, and why.
Participate in this survey to get honest perspectives and real-world performance data on AI in hotels and use it to guide the decisions you're making in your own work.
- What peers are actually spending on AI — and whether it's paying off
- Where AI is delivering real results, and where it's being quietly abandoned
- How your organization stacks up, function by function
Your privacy is protected
No email required to participate. Every response is anonymized.
Participants get the findings
Only those who take this survey will get the full, anonymized data set.
Built with the industry
Questions shaped with operators, owners, and the Destination AI advisory board — grounded in how hotels actually run.
Produced by Josiah Mackenzie for Nazpari Aydin and the DAI Hospitality Summit